Archos Ad Campaign

Archos is a pioneer in Android tablets, portable audio and video player market that has repeatedly revolutionized the consumer electronics market since 1988. This project began as a visual to see if it could work, which it did, and eventually turned into final ads and online banners. Type was set in illustrator and then brought into photoshop where effects were applied. At the time it seemed a bit crude but this was an effective way of recreating a neon look without photography.