DFS Furniture

Retouching for regional map campaign. DFS are a well known sofa company based in the North of England. The company wanted cover their fleet of delivery vans with images of embroidered 'map' cushions placed on sofa's. These 'map' cushions show seven different areas where DFS stores are based. The areas are Scotland, Ireland, The North East, The North West, The South East, London and Wales. Each cushion was embroidered by hand and then photographed. The store symbols, names, and road numbers were all shot separately and retouched on afterwards. Each cushion was retouched onto three different sofas making a total of 21 panel builds in total.