Fiat 500 Halloween Campaign

As part of the Fiat Autumn / Winter Campaign tactical ads were created. Working in a team I retouched the elements used to make the two master Halloween ads. These ads were then redesigned as 96sht billboards. The Holland Park Digital site is built for three consecutive 96sht ads which could be animated slightly, as long as they were not too distracting to drivers. I rebuilt the three panels in After Effects using the original artwork and added a little animation. All three panels are featured here as separate ten second animations. The visual shows them altogether.

Spooky Wear Master Press Ad

Scary Wear Master Press Ad

Holland Park 3 Panel Digital Panel Visual

Panel 1

Panel 2

Panel 3

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